Right now, my affiliate setup is simple. But it’s not random.

I’m building it intentionally, so every platform, every link, every storefront connects back to one system. Not several disconnected pieces. One thing.

And I’m documenting it as I go, including the parts that aren’t finished yet.

 

What My Stack Looks Like Right Now

Here’s exactly where things stand:

• LTK — fully active, this is my main hub right now
• Lowe’s storefront — active
• Amazon storefront — not set up yet
• Walmart Creator account — not set up yet

Everything I share right now routes through LTK. Even when a product comes from Amazon or Walmart, I’m linking it inside LTK to keep things clean and consistent.

That’s a deliberate choice, not an oversight.

 

Why I Started With One Platform

I made a decision early on: build one thing well before expanding.

LTK lets me link multiple products in one place, organize content visually, and keep everything centralized while the rest of my foundation is still being built. It’s a clean entry point. And right now, a clean entry point is more valuable than a scattered one.

So instead of splitting traffic across platforms I wasn’t ready to manage, I started here.

 

What I’m Actually Sharing

My content isn’t limited to one niche, and my affiliate setup reflects that.

Right now I’m covering fashion, beauty, home (especially through Lowe’s), and the creator tools I actually use to make content. All of it lives inside LTK for now, but that’s temporary by design.

 

What I’m Building Toward

The goal has never been to stay dependent on one platform.

I’m working toward a system where my website becomes the main hub, and LTK, Amazon, Walmart, and others support it,  not the other way around. Every piece of content will connect back to something I own.

The direction looks like this:

Content → Website → Affiliate links → Income

Not content scattered across random links with no through line.

 

Why I Didn’t Rush Into Amazon or Walmart

A lot of creators start with Amazon first. I didn’t, and it was intentional.

I wanted my website set up, my content direction clear, and my structure in place before I added more platforms. That way, when Amazon and Walmart come online, they’re not just extra links. They’re part of something that already has a shape.

 

Where My Focus Is Right Now

Right now I’m focused on getting consistent with content, building out Erin Nicole HQ, creating a clean linking structure, and setting up additional storefronts correctly, not quickly.

This is less about rushing to post links. It’s about building something that actually scales.

 

Start Here

If you want to see what I’m linking right now:

Browse my LTK → https://www.shopltk.com/explore/ErinNicoleHQ

Visit Erin Nicole HQ →  https://www.erinnicolehq.com

And if you want to follow the build in real time, join my email list, I break this down as it happens.